Explore the impact of fitness technology on the rapidly evolving fitness industry. Learn how integrating technology can help fitness operators adapt to changing customer experiences. Read on and start delivering exceptional experiences designed to boost customer retention.
The fitness industry is one of the most quickly evolving industries in the world. The emergence of new technology, hybrid working, and the influence of social media have all contributed to big changes in both consumer expectations and workout habits – giving opportunities for fitness operators to evolve by integrating immersive fitness technology.
However, there are fragilities of the sports system, with the pandemic hitting the sector hard, cost of living, high supply costs, and local authority funding, with several local councils effectively declaring bankruptcy. That’s a worry for the health and leisure industry across the UK, as the majority of leisure centres are owned by local authorities, according to the latest report by LeisureDB, who carry out audits on all UK public and private health clubs and gyms each year.
So it’s time to make moves. The UK government has set out ways to make it easier for people to get physically active and ensure the sports sector can thrive in the years ahead, by using digital technology to increase participation and activity and allow as many people as possible to continue to benefit.
The Digital Futures Report (2021), found that 98% of fitness and leisure operators in the UK think ‘digital’ will play an increasing role in the future and in 2023, the Digital Futures Report found 77% of operators say that ‘digital experiences’ play an important role for customers (compared to 63% in 2022). Technology can be transformative in making physical activity more accessible and relevant, and fitness operators can use technology to stay significant.
What’s Next for Health and Fitness in the UK
The sector is a vital part of preventative mental and physical health, and fitness operators will be leaning much more into the wellness aspect in the future. The 2024 Future of Wellness report found that there’s been a big shift in consumer mindsets, and people are more interested in knowing more about their overall wellness, from working out and eating well to mindfulness and sleep quality. Evolution of the fitness sector, with new technology focused on wellbeing and fitness, is proving to be a big opportunity.
The pandemic encouraged individuals to get active through digital technology, such as apps and virtual content, helping people to keep moving when the usual options were closed. That meant that people who previously felt exercise wasn’t for them could find new options tailored to their needs.
So how can fitness operators continue to utilise this technology and encourage members to visit their gyms?
It’s All About Community
According to the 2024 State of the Fitness Industry report by LeisureDB, the fitness sector is being driven by millennials and Gen Z who account for 80% of all gym members in the UK. That means gyms must deliver on what these generations are looking for while catering to their other members – which is community and connection, guidance, and coaching. They expect fitness brands to be kind, positive, and joyful, offering fitness experiences that combine variety, personalisation, progression, and education.
Consumers now have plenty of options on how they accomplish wellness, and so to succeed, gyms need to integrate technology to positively impact the lives of their members both inside and outside of the gym, providing access to support, content, and guidance whenever they need it.
Fitness apps may be popular, but humans are social beings, so the in-person experience is always best. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.
The Gym Group created a virtual studio space that delivered an immersive fitness experience designed by Hutchi. The key requirements were that the studio classes be a ‘destination’ experience, using immersive technology, that gives members a compelling reason to attend in-person; that their members should feel like they’re getting a premium experience; and that these new studios don’t remove useable gym space when not in use.
Similarly, FitBoxVirtual, a technology and content integration by Hutchi, creates and delivers scheduled and on-demand group exercise class experiences using frictionless technology solutions, tailored into a package to suit any audience. Virtual fitness classes are one of the fastest-growing areas as wellbeing and mindfulness becomes more mainstream.
Incorporating a range of apps and new tech will inspire members to track their efforts. Sometimes we all need that extra incentive to go to the gym, right? By using apps and virtual content on large screens with community-building aspects, gyms can keep members engaged through regular and meaningful touchpoints which will offer that motivation and engagement. These innovations are giving people more control over their fitness journey and helping them reach their goals in new and exciting ways. A win-win for fitness operators, members, and overall public health.
The more user-intuitive technology gyms and health centres have, the more ways they can stay connected with their members. Whether it’s a push notification about a new class, booking classes online, or introducing a new in-gym challenge, keeping gym-goers connected and informed is the best way to create an engaged membership community.
Get Into the Game
Gym-goers aren’t just looking for a place to exercise – they’re looking for motivation too. Gym technology, such as apps that integrate with equipment via Bluetooth to monitor workouts, give customers a way to gamify their workouts, turning workouts into community challenges, which is great news for maintaining motivation to reach their end goal.
The future is hybrid for health and fitness operators, with a focus on incorporating apps and new tech to empower members to track and monitor their efforts. Goal setting, gamification, and social sharing are all huge components of motivation, and sharing their success with friends and family will not only help them celebrate the wins but hold them accountable too.
Take Blaze, a purpose-built studio at David Lloyd for example. Hutchi provided and installed an AV solution for an intense full-body HIIT workout studio with specialist equipment, where members can track performance and reach their goals. While instructors challenge them to achieve results, Myzone, a wearable heart-rate based system that monitors heart rate, calories, and time exercising with the numbers projected onto digital screens, encourages partakers to keep going alongside their classmates.
“What differentiates BLAZE from other HIIT modalities is the attention to the immersive training environment. Hutchi’s technology integration and design have allowed us to create a specific user experience with selected colours used in the lighting sequences and bespoke music curated specifically for the product.
BLAZE brings together three different exercise modalities into one workout: RUN, LIFT, and FIGHT. This includes a Cardio Zone (treadmills), a Functional Strength Zone, and a Combat Zone (MMA), creating a unique and engaging fitness experience.”
– Alastair Crew, Product Head – BLAZE & BATTLEBOX.
Gyms can introduce leadership boards and awards – such as the number of repetitions achieved on a bench press, or most fitness classes attended. It encourages members to feel a sense of community and belonging as well as motivation to keep improving their results.
The Impact of Immersive Fitness Experiences
With an abundance of technology available now, people don’t even need to leave their homes to enjoy the benefits of workout technology. Fitness operators need to offer space, technology, and wellness services in innovative and engaging ways, and immersive environments are the future of fitness. Live classes with enthusiastic instructors can be supported by an immersive fitness experience, using video display walls and audio technology solutions. Think cycle studios with huge screens and cinema-quality immersive content that transports riders to another world.
Immersive fitness technology has the huge advantage of offering that collective energy of people working out together. Seamlessly integrating music, video, and lighting effects for an immersive and motivating experience can lift your facility to another level while members find getting fit fun. That means less pain more gain.
The team at Les Mills found that combining audio-visual effects with a structured workout can be a great way to inspire long-term fitness success by increasing satisfaction and decreasing the rate of perceived exertion – which is great news for those who struggle to maintain a regular exercise regime.
Virgin Active trusted Hutchi to create an all-encompassing, multi-sensory member experience, integrating immersive technology with key fitness floor brands including Wattbike, MYZONE, MyRide+ and SWIMTAG.
How Access Control Benefits Fitness Operators
For gyms and health centres, signing up new members is always going to be an important part of growth. However, keeping current members signed up is the real key to sustainable growth, profits, and keeping people more active. The Leisure DB’s State of the UK Fitness Industry Report 2024 research showed that 52% of gym membership cancellations were silent, with many former members simply cancelling their direct debit. Gyms need to get ahead of the curve here, and they can do that by capturing data, such as tracking gym visits and activity.
Access control systems that make it necessary for members to check in, give operators a simple way to spot those at-risk members, allowing the club to intervene and rebuild engagement. Otherwise, unsurprisingly, these unengaged members tend to eventually drop off the membership list. Alternatively, a contactless membership card system which allows for 24/7 gym access, can streamline fitness for businesses and gym-goers.
Everyone Active access control systems (reception). Hutchi delivered an access control solution that fit Everyone Active’s requirements.
“Our experience working with the Hutchi team has been really positive from the start. They came up with a user-friendly and welcoming solution to our specific challenge.”Ian Ling | General Manager, Westway Sports and Fitness Centre
Access control systems can also refresh tired and unused facilities. The UK government found that they could breathe new life into park tennis courts across Britain by making it easier to find, book, and get on court with new booking and entry systems. It dramatically improved user experience by empowering people to see the availability of courts in their local area online and book a slot in advance to avoid having to wait around for their turn on the day.
Access control systems are more than just ticket barriers. For example, access control plays a crucial role in safety and capacity management. Breezin, a digital pass technology that helps fitness operators swap paper and plastic for digital passes to bring better user experiences and reduce the carbon footprint; helping gyms to deliver cutting-edge experiences whilst being more sustainable.
Today’s health and fitness industry is all about the total experience. With so many choices out there, users are actively seeking out an exciting and satisfying experience when they go to the gym, pool, or studio. Technology is changing the fitness industry, for the better, and fitness operators have a chance to get ahead of the curve now.
Our Personal Best: Creating Cutting-Edge Fitness Spaces
From co-creating immersive experiences, to helping fitness operators bring their technological innovations to life, boosting member loyalty, integrating secure, efficient access control, health clubs and fitness centres depend on technology at every step. At Hutchi we use the full spectrum of technologies to engineer a total experience for the user.
Our solutions deliver audio, lighting and visual displays, and more, seamlessly integrated for an immersive and motivating experience that will lift your facility to another level. And as it’s about more than just what happens in the studio or gym, we’ll integrate access control systems (reception and carpark control), digital signage, networking & connectivity, design consultancy, and even service and maintenance.
Find out how we can lift your facility to another level through seamlessly integrated immersive fitness technologies. Our solutions deliver audio, video, lighting, access control systems, and more, seamlessly integrated for an immersive and motivating experience to boost your customer fitness experiences.
Cover photo: Les Mills Immersive fitness technology at David Lloyd
Bringing modern solutions and innovative technology to traditional aesthetics at Glengoyne Distillery
Brightsign Media Player
Dual commercial grade 65” Samsung screens
Bluetooth
Glengoyne Distillery, nestled on the outskirts of Glasgow, is a renowned producer of premium whisky and spirits in the heart of Scotland. Amongst the standout features are the immersive experiences delivered through guided whisky tours, set against the picturesque backdrop of the local hills and glens.
The team at the distillery approached us through our showcase campaigns on social media, seeking to upgrade their visual and connective system in order to blend with the traditional, sleek setting of their visitor experience centre.
Glengoyne had an existing visual system for presenting videos and information during tours within their comfortable relaxation area. However, the system was outdated and was frequently disrupted by display issues. It was time for a sleek, modern upgrade that seamlessly integrates with the room’s aesthetic and is user-friendly for onsite employees. Our task was clear: to enhance the guest experience through innovative technology solutions that did not distract from the tours and the traditional setting of the room.
Working closely with the distillery’s team, we replaced the outdated screens with two commercial-grade 65” Samsung screens – blending into the space with architecturally trimmed white frames. These screens, resembling framed pictures, elevated the room’s ambience while delivering superior video quality.
To streamline operations, we installed a Brightsign Unit – a commercial signage media player – for easy content management and playback. This dedicated unit eliminated the need for cumbersome laptop connections, allowing employees to access and upload content effortlessly from anywhere within the network. Additionally, we connected a Bluetooth system for direct input from users’ mobile devices into a pre-existing audio setup – ensuring a smooth sound experience.
What sets this project apart is the discreet yet powerful and innovative technologies that are woven into the space. While the setup may appear minimalist, its functionality and connectivity offer truly immersive experiences for guests.
After installation, our team trained the onsite employees at Glengoyne on the new systems’ capabilities. Through these comprehensive sessions, we ensured that the client was fully equipped to maximise the potential of combined solutions.
Following the successful integration, we maintain regular communication with Glengoyne’s team, providing ongoing support and assistance with maintenance as needed. Our collaboration with the distillery was a testament to our commitment to bringing modernity to the most traditional spaces. Our team thoroughly enjoyed this experience, and we cannot wait to get started on similar projects.
Get in touch to find out how you can generate immersive experiences by implementing integrated technology solutions, and cerate the ultimate visitor experience.
Looking to create an incredible cycle studio vibe, UK based premium hotel chain Village Hotels chose immersive technology.
Village Hotels partnered with Les Mills to offer THE TRIP™ to their guests across four of their locations in the UK. As the preferred technology partner for Les Mills, we were asked to install this immersive technology for the hotel chain.
The Solution
We worked with Village Hotels to map out the requirements for each space. We ensured the right speakers were used for peak audio performance while complimenting the aesthetic components of the environment.
We lit the darkened, yet cinematic studio through the illumination of bike tiers, with floor-mounted diffused LED strips defining the different levels. We complimented this with encapsulated overhead RGB digital strips to extend the tunnel-effect produced by the video content into the studio.
The team at Village Hotels wanted control over the feature lighting to complement the content on screen. This was made possible through a custom integration between our proprietary lighting control interface and the Les Mills app.
The Result
Village Hotels were first to leverage studio lighting for immersive fitness. The final result was a vision of powerful forward-motion video content and finely calibrated AV.
Today’s health and fitness industry is all about the total experience. That’s why Hutchi’s integrated technologies will raise your facility to another level. Every project begins with a conversation.Talk to us today Talk to us today
Westway Sports and Fitness Centre | Everyone Active
Everyone Active had identified an access control solution at their Westway Sports and Fitness Centre that was not fit for purpose. We were brought on board to resolve their issue by integrating an access control system that improved their membership uptake and reduced non-member entries.
Automated entry and exit access to gym
Full-height glass SlimLane speed gate
Dual-way intercom connected to reception
Integration with membership system
‘Future ready’ scanner
Original turnstiles repurposed to reduce cost
“Our experience working with the Hutchi team has been really positive from the start. They came up with a user-friendly and welcoming solution to our specific challenge.” Ian Ling | General Manager, Westway Sports and Fitness Centre
About Everyone Active
Everyone Active, founded in 1987, are the longest established leisure contractor in the UK. The company manages almost 160 fitness centres on behalf of nearly 50 local authorities and trusts all over England.
Everyone Active’s mission is to encourage everyone to participate in at least 30 minutes of moderate physical activity five times per week.
The challenge
“We approached Hutchi with a very specific challenge; the unmanned turnstiles to our gym were being misused, with many non-paying individuals taking advantage of the facilities by jumping over the gates.” Ian Ling | General Manager, Westway Sports and Fitness Centre
We were approached to find a user-friendly access control system to secure access to the gym without a need for added staffing. Ian wanted the solution to add security, while maintaining a welcoming feel and enable wheelchair access.
The access control system needed to integrate with their membership system to enable unmanned access and enable accurate reporting of footfall to the Everyone Active trust.
Another vulnerable access point was the entrance to the climbing wall, where a magnetic-lock door was positioned. The functionality of this door meant that multiple people were let through in one unlocking, resulting in lost revenue.
The solution
“Hutchi came up with a user-friendly and welcoming solution. Full-body-height entry portals made of glass would add security without blocking incoming natural light. They even offered to take us round several show sites to see the product in action, ahead of making our final decision.
“They were able to programme the opening and closing rate of the doors to minimise misuse of the member cards, and as a result we saw an immediate uptake in memberships and reduction in non-member entries.” Ian Ling | General Manager, Westway Sports and Fitness Centre
We installed a single glass-fronted 1800mm SlimLane speed gate. The glass gate added the security Westway Sports & Fitness Centre required, while maintaining a bright and welcoming feel. The gates are wide enough to allow wheelchair access, and the high fronted glass made it impossible for anyone to abuse the system by jumping the gate.
We fitted a ‘future ready’ reader, ensuring integration with their membership system and the ability to read QR and other codes. This gave the team more accurate reporting data than they had access to before and ensures their investment remains lucrative for years to come.
We also programmed a 5-minute delay into the member cards to hinder them from entering the gate and passing their card to someone else immediately.
Finally, we installed a two-way intercom linked to reception to facilitate remote customer support to this unmanned entryway.
The two existing turnstiles were removed from the gym entrance and repositioned by the reception for the indoor climbing wall, replacing the original magnetic-lock door. The presence of receptionists made it far less likely that people would jump these gates in their new location.
The result
“Our connection with Hutchi remains very strong, and we know we can rely on the engineers and our account manager Darren to resolve any issues we might experience.” Ian Ling | General Manager, Westway Sports and Fitness Centre
We delivered an access control solution that fit Everyone Active’s requirements. This first reception-less install for Everyone Active has proven to be a tremendous success, with an immediate uptake in revenue and a smoother user experience for their members.
Today’s health and fitness industry is all about the total experience. That’s why Hutchi’s integrated technologies will raise your facility to another level. Every project begins with a conversation. Talk to us today
XENSIO strip RGB lighting
Lighting server
MADRIX lighting software
2 SHARKBEAM moving heads
Spotlights
iPad control
DMX decoder
Bespoke software
Bespoke lighting presets
When the University of Strathclyde wanted to add a new cycling studio to their sprawling Strathclyde Sports facility, our AV projects team brought lighting, visual, control and connectivity technologies to create a personalised, electrifying class experience.
The university unveiled the sprawling facility back in 2021 and has since worked to deliver new and exciting spaces to cater to its growing number of members, students, and staff. The cycle studio is the latest addition in a long line of upcoming projects for the university.
“Hutchison Technologies took the idea in my mind and delivered a fully functional lighting system. We couldn’t be happier with the service.” – Iain McCormack | Learning Space Operations Manager
Strathclyde University briefed us to create a mesmerising indoor cycle experience, with future-proofing and flexibility built-in for other events they might host inside the studio. They asked us to focus on lighting, visuals, manual control tech, and backend software development that would connect all the systems together for ease of use.
When entering the studio, members are met by a 20-strong fleet of bikes, with chevron-style strip digital RBG lighting suspended overhead. The strips were installed at varying heights across the ceiling to create an uphill feel that mimics the virtual classes on the display upfront.
The front-facing wall features a bespoke mural dedicated to Strathclyde sport that the bikes look towards, with a purpose-built platform for instructors and equipment. RGB lighting lines the podium and synchronises with the other lighting in the space.
A series of spotlights and moving heads surround the cycling studio, and provide additional lighting and feature effects, including a personalised University of Strathclyde logo beacon which travels around the room in a pre-determined trajectory.
The Uni of Strathclyde specifically requested MADRIX software to store and control the sequences and code, which runs through to the lighting server off the side of the studio. We can load any requested additional sequences remotely in-house, meaning the studio always has access to new sequences and programs with immediate effect.
Whilst planning out the cycling studio space, our team knew they would have to work around the exposed vents in the ceiling, as well as plans for future placement of air conditioning units. To overcome this, the team lowered the lights on suspended cables, providing easy access for future installations and access to ceiling units. To ensure no pixel quality was lost due to the circuit lowering, the team added additional LED strips and a DMX decoder to provide a stronger signal.
When it came to installation, our project and engineering teams were praised for their innovative problem-solving, dedication to the project, and attention to detail throughout.
“Hutchison Technologies installation team were a joy to work with. Adapting to the challenges on site and stepping above and beyond to create a great space.” – Iain McCormack | Learning Space Operations Manager
Since launching the cycling studio in the last few weeks, classes have seen a rise in popularity. We maintain an excellent relationship with the University and cannot wait to see what future projects they have for our team.
For the last few years, we have delivered a variety of lighting, audio, and visual installations across Aberdeen Sports Village. As their chosen AV partner, we have worked together to create environments that are both energizing and motivating clients to workout in.
Digital Signal Processing
Philips Displays
Feature and Effect Lighting
Lighting PC
Myzone Integration
iPad Control
Background music
Powerful gymfloor and studio sound
Electronic access control gates
The Vision
Aberdeen Sports Village is one of the top sport and exercise spaces in Scotland, offering an array of incredible indoor and outdoor facilities. The centre truly has something for everyone, from recreational exercisers to elite athletes.
The Project
\Over the years of our partnership, Aberdeen Sports Village have looked to upgrade various spaces across their facilities to deliver inspirational environments. Our projects with the centre have included: creating the Les Mills Virtual Cycle Studio; integrating audio and lighting with MyZone for their central gym functional zone; optimizing the lighting and audio setup within their Sports and Conditioning studio for national athletes; as well as providing electronic access control points throughout the centre.
The Solution
Back in 2018, we designed immersive spin studio for Aberdeen Sports Village that combined the use of colorful LED lighting, in-ceiling speakers, and visual displays that all sync to deliver users a unique spin experience. All these elements are controlled by instructors using a central iPad control system that starts various sequences and allows for workouts to be launched manually or through digital class scheduling. That’s how we transformed this old storage cupboard into a unique Les Mills Virtual Cycle Studio – breathing life into a tired old space and increasing the availability of spin classes to ASV members. It goes to show that no matter what the size of the space, we can create a setup that betters the offering of your studio.
The next project took place on the main gym floor. Aberdeen Sport’s Village’s gym is used by a large number and variety of users, catering to both students and members of the public. In 2019, we were brought on board to introduce new audio and feature lighting solutions to create an energetic, open-plan, functional training zone. We combined various types of lighting solutions like RGB downlighters, COB lights, and Par Cans to dynamically illuminate the gym floor and training rig. To offer live workout feedback, two 55” Philips Displays with live-Myzone integrations were installed onto the training rig. By adding these energizing touches, the entire space was transformed into a motivating, modern training zone for all members.
As well as upgrading the functional training zone, we also updated their TV signal feed on their cardio zones, to ensure Aberdeen Sports Village were able to get the most out of their cardio equipment. We zoned the audio on the gym floor, so the perceived audio levels now remain consistent, regardless of background noise. The AV and lighting are controlled via a simple and intuitive iPad control solution. This allows audio levels and lighting colour, effect, brightness and speed to be adjusted by staff, giving them total, yet simple control of all the new technological features.
2022 brought a new wave of opportunities to upgrade, and of course we were excited to get involved. Aberdeen Sports Village were looking to create a space for their partnership with the Scottish Rugby Union to offer a space for team workouts and strength training. We transformed a secondary, underwhelming spin studio into a ‘Strength and Conditioning Studio’ that is fully equipped with surround LED lighting and cabinet speakers that are automated by a central digital interface and controlled by an access panel on the wall. This setup creates a dynamic and stimulating environment that inspires team members to push themselves within strength training.
Following the pandemic, Aberdeen Sports Village saw an explosion of new memberships and a substantial increase of students on the premises once in-person teaching resumed. To maintain security and membership tracking, we were approached to install and maintain electronic access control gates around the centre. Using a combination of access lanes, speed, and swing gates, we secured the full facility and now provide ongoing support by providing access keycards and other access tokens for the centre. Not only has this ensured security access across the site, but it has also allowed enhanced monitoring of member footfall at Aberdeen Sports Village – thus providing staff with valuable data on peak-times and hot-zones within the facility.
We look forward to what else our partnership with Aberdeen Sports Village will bring over the coming years.
“Hutchi have made the process for creating a space seamless – from the design, the support, the ideas.. They are just excellent in all of these departments”
– Ludwik Metelski, Director of Business and Governance, Aberdeen Sports Village
When GymBox worked with Forty Eight Point One on the development of their new signage software, they asked us to come on board as their trusted AV partner to help advise on the integration with digtal signage displays and compatible hardware solutions.
Our specialist team were asked to provide recommendations on touchscreens that would support and augment the software that the client was programming throughout each location. We provided the client with a detailed specification outlining how we would approach this project, and suggested a system on each platform that would be compatible with the required Android systems – which in turn would pull through to the touchscreens.
The Project
Having provided and discussed the recommendations, we were brought on board to deliver the hardware and ensure compatibility between the screens and Forty Eight Point One’s software. We worked alongside them to bring solutions to various spaces throughout the facility, including within the main receptions and studio setups.
The Solution
The original screens had been installed roughly fifteen years ago, and thus needed an upgrade. In order to maintain consistency of tech across the sites, our team tried to use as much of the same equipment as they could, and only replace the bare minimum. However, the company that had made the existing touchscreens no longer existed, therefore our team had to develop a solution for them to still be used and run the updates. Our team worked to develop new drivers in-house and made intrinsic code changes to change screen orientations. These changes were then adapted onsite to determine specific touchpoints, sensitivity, and optimum orientation of the touchscreens for users.
Throughout this process, our team communicated directly with Forty Eight Point One’s IT provider to ensure consistency and provide regular updates on any changes made. Each screen has its own Lennox PC on the back of the system through which Forty Eight Point One pushes new content to screens every night; refreshing and playing new content every morning.
We often use bespoke alterations of hardware and software in our projects, in order to deliver a perfectly tailored result for our clients. Having the ability to make changes spontaneously in-house is one of our biggest strengths as a company. We can set up, test technologies, and programme systems before we take them on site. That way, the solutions will be ready to just ready to plug and play. Being able tackle all aspects internally is a huge advantage and sets us apart from other AV integrators within the industry – who usually require outsourced support for this type of work.
Throughout this process, our team communicated directly with Forty Eight Point One’s IT provider to ensure consistency and provide regular updates on any changes made.
Client feedback
Since completing this project with Forty Eight Point One, we maintain an ongoing relationship by providing technical support as part of our aftercare. This includes upgrades to the technology, assisting with any tweaking to programming, and correcting any issues that could possibly come up.
“Working with Hutchison Technologies has been great! The team has been extremely supportive throughout the project, responding quickly and reliably, and consistently going above and beyondto ensure everything ran according to plan. It’s been a pleasure to work with them and I’m looking forward to our next project together.” – Joseph Lion, CTO, Forty Eight Point One
Hutchi created an immersive fitness studio experience for The Gym Group, making high quality and experiential group exercise accessible to the masses.
We used best-in-class audio-visual tech and custom-coded integrations with third-party operators to deliver a truly unique and engaging solution for The Gym Group’s members.
First-of-its kind immersive Fiit Studio
Integration with Fiit’s API
An 8×14 foot video wall
Feature strip lighting
Evoson WS-6 speakers
2 x Fiit Pods
The Vision
The Gym Group had a vision to help their members blend at-home and in-gym workouts. They had recently partnered with Fiit, the #1 rated fitness app, to provide their members with access to a catalogue of high-quality on-demand fitness classes. This added an on-the-go element to their offering, and they next wanted to use the same content to create a unique group exercise fitness experience in their gyms.
Bringing an immersive fitness experience to their members that typically had only previously been available in high-end boutique gyms fitted perfectly with The Gym Group’s mission statement, ‘breaking down barriers to fitness for all’.
The Project
To deliver these unique classes in-house, The Gym Group required a virtual studio space that delivered an immersive fitness experience.
The key requirements were that the studio classes be a ‘destination’ experience that gives members a compelling reason to attend in-person; that their members should feel like they’re getting a premium experience; and that these new studios don’t remove useable gym space when not in use.
The Solution
To create a truly unique experience, we built custom-coded integrations which linked to Fiit’s API. This allowed the room’s lighting to mimic the changing lights in the studio where the original videos were recorded, giving members the impression of being in the same studio as the instructor.
To bring this all to life we installed an engaging audio-visual solution, including vertical strips of digital lighting tape and powerful Evoson WS speakers. A 4×4 grid of 49” video wall panels was used to broadcast life-size versions of the Fiit instructors into the studio.
An important part of the brief was that the studio space should be available for general gym use when classes are not scheduled. The Gym Group’s studio architect, Zynk, designed an open-backed space that physically opened the space for wider use. Hutchi configured the audio set-up so that it integrated with The Gym Group’s background music feed when not playing a Fiit class. This innovative combination of space and AV design made it a truly multi-purpose space.
In addition to this main studio concept, smaller Fiit “pods” were also designed and installed. These pods were configured for one or two people to do an on-demand workout class in a semi-enclosed private workout space in one of The Gym Group’s venues. The intention was to create a home workout away from home. Each pod has an iPad to choose your class, a tv screen to view and listen to the class and single colour LED feature lighting.
The Result
The Gym Group were ahead of the curve in delivering a truly innovative blending of home and in-studio fitness experiences that will become increasingly common in the post-Covid fitness world.
We helped them break down barriers for high-quality immersive group exercise classes; democratising something that had previously been found primarily in exclusive boutique fitness operators and making it accessible to low-cost gym members across the country.
This first installation wasn’t just a one-off concept. It has since been installed at two more sites and has been designed in a way that can easily scale across the rest of The Gym Group’s portfolio of gyms.
“Hutchi have helped us with our mission to break down barriers to fitness for all. We can now offer a previously exclusive immersive fitness experience in a low-cost gym environment. The way the in-room feature lighting and audio mirrors what’s happening in the FiiT class really gives the impression the instructor is in the room with you.” Sarah Grime | Design and Development Manager, The Gym Group
What next?
Although classes are currently pre-recorded, the automation has been configured to also allow for instructors in Fiit’s HQ studio to be live broadcast into The Gym Group studios across the country in future. In these live broadcasts, the feature lighting would mirror the Fiit studio lighting in real-time.
Today’s health and fitness industry is all about the total experience. That’s why Hutchi’s integrated technologies will raise your facility to another level. Every project begins with a conversation. Talk to us today
www.richardjohnsonphoto.com
www.richardjohnsonphoto.com
www.richardjohnsonphoto.com
From studio lights to full virtual cycling centres, we’ve delivered a variety of technology integrations throughout Grangemouth Sports Complex, including their gym and Les Mills Immersive Spin studio.
The Vision
The Grangemouth Sports Complex team wanted to transform their existing spin studio into a Les Mills Immersive studio. Their vision was to create an energetic and motivating environment unlike anything else available to their members.
While we were originally brought on board to tackle the integration of wall-mounted speakers and below-ceiling perimeter lighting across the facility, the evolving nature of the project led to us delivering multiple bespoke AV solutions for their various studios, gym hall and pool facilities. First up; two adjoining fitness studios host regular group workouts of varying intensity, run by both live instructors and virtual Les Mills classes. An automated partition divides or combines these two spaces to create the right size venue for the class or event running at any one time.
The Project
We were initially introduced to the project via Alliance Leisure to support Workspace, the contractor managing the wider facility refurbishment, with our unique technology integration.
Our team was tasked with specifying, installing and configuring a variety of audio, visual, lighting, connectivity, control and automation technologies to enhance the Les Mills class experience.
In addition to making this a unique immersive space, the studio needed the versatility to also host non-immersive classes as well.
Another core requirement was that the solution had to be user-friendly for instructors and centrally controlled in from one-place to create a seamless workout environment.
The Solution
To transform their traditional studio space into an immersive spin experience we provided audio, visual, lighting, connectivity and control, and automation integrations.
Audio
We installed a distributed split stereo audio system throughout the studio to deliver a powerful soundscape. The speakers are suspended on dropped rods from the ceiling grid; carefully configured for the ceiling’s weight limitations.
Angled towards the central screen, users experience an immersed sound experience that helps focus attention on the visuals at the front of the room.
Lighting
The studio lights comprise a combination of Xensio LED tape and spotlights, controlled using MADRIX software. We created a perimeter outline around the curved screen using Xensio orbits to create various effects, all controllable via an iPad.
There are multiple lighting pre-sets that allow instructors to turn the primary studio lights on or off, while keeping the spotlights either reactive or dimmed to fit the environment. Class modes can be selected during sessions to synchronise lighting effects to music or programmed workouts. These modes are not dependent on the Les Mills content running and can be used for independent sessions.
We developed a gradient lighting effect tailored to the main screen position to maximise image quality. This is as part of our lighting specifications we have with Les Mills, and it is a benchmark standard in all of their studios that we work on.
After recommending a tiered layout for the studio bikes to maximise occupancy, we provided larger LED strip lighting that runs across the room – acting not only as a visual lighting feature, but also providing additional safety lighting.
Projection
The projection setup distinguished this studio from other immersive studios. It’s a first of its kind integration for an immersive spin studio. The edge blending and content running on the platform is all bespoke to the project, and our team did 3D projection mapping in-house.
The focal point in the studio is a large, curved screen that covers almost the entirety of the back wall. It captures participants’ attention and draws them into the immersive experience.
To create this effect we installed two large Panasonic projectors that together cover this vast screen. The joins between the two projected images is seamless in positioning and pixel quality, with no disruption in viewing experience.
Connectivity and Control
One of the key requirements was a user-friendly control system that can be operated without hassle by instructors who are not technology experts. We configured every piece of technology in the studio to be controlled using an iPad in the centre of the room where the instructor is typically positioned.
Automation
This was the first immersive studio to use the FitBox automation platform, which runs the class content. Running alongside the FitBox platform, our own in-house automation platform allows us to programme and trigger automated class commands.
The Result
The end result was a distinctive and memorable spin studio that quickly became a favourite amongst the local spin class community. Feedback from members has been incredibly positive, and the studio has been a fantastic addition to Grangemouth Sports Complex.
We provide ongoing support and maintenance for the studio. As with all our installations, this immersive studio was designed with remote support in mind – as it’s typically the best way to monitor performance and quickest way to pro-actively resolve any issues.
For any occasion when an issue can’t be resolved via remote-access, our nationwide team of field engineers are always available to support the Grangemouth team in-person.
We also help the on-site team with any new audio and lighting configurations they want added. These kind of adjustments and attention to detail can make a big impact on how different classes are experienced, and are a big part of why people go to a Les Mills Immersive class.
Client feedback
Since the launch of the studio, we have heard nothing but positive feedback – from the client, to the partners we worked with, and the members that get to enjoy this studio. There has been a mass outpour of positivity across social media, and we cannot wait to see the studio continue to be used to its full potential.
Alliance’s Senior Business Development Manager, Jonny Curley, noted that our strong history working with Les Mills and Immersive Fitness was a testament to our partnership.
Jonny also stated that the ‘delivery onsite experience was excellent’, commending our team from throughout the install journey.
This reflects what we at Hutchison Technologies strive to provide; bespoke and integrated AV systems that create amazing experiences for both the client and their customers, guests or members.
“Hutchison Technologies were the ideal partner for this project with their extensive experience in Immersive Fitness and the Les Mills products. This is the largest immersive screen we have installed to date. From the initial planning of the project to the delivery on site the experience was excellent and we look forward to working with Hutchison Technologies again in the future.”
Jonny Curley Senior Business Development Manager – Scotland Alliance Leisure
iPad control
RGBW strip lighting
Evoson Peaksound cabinet speakers
Large-scale wall projectors
Projection painted wall
IP-rated audio
Induction loop system
High-spec large scale hanging speakers
Mic system
Sub-racks
Bluetooth and AUX inputs
The Project
The University of Portsmouth were looking for cutting-edge audio, lighting, visual, and connectivity solutions for its state-of-the-art Ravelin Sports Centre, and Hutchi was on hand to deliver. Our team worked with construction experts Wates to develop the technologies and designs that fit the bill, resulting in one of the most spectacular higher education fitness facilities in the UK.
The Solution
While we were originally brought on board to tackle the integration of wall-mounted speakers and below-ceiling perimeter lighting across the facility, the evolving nature of the project led to us delivering multiple bespoke AV solutions for their various studios, gym hall and pool facilities. First up; two adjoining fitness studios host regular group workouts of varying intensity, run by both live instructors and virtual Les Mills classes. An automated partition divides or combines these two spaces to create the right size venue for the class or event running at any one time.
We designed and integrated a control system accessible through user-friendly studio iPads, granting direct control over the visual content, lighting and audio in the class.
Because we installed all the AV, from the RGB strip lighting and end-to-end wall projectors, the instructor input sources and studio Evoson Peaksound cabinet speakers, we were able to provide complete control over the atmosphere in the space. We set up some pre-programmed custom settings for instructors to pick and choose from, but they can also use the iPad control panel to finetune the experience for their members.
In the larger, separate cycle studio, we provided a dual projection system with two large-scale projectors displaying class content onto the projection-painted back wall. We built a custom instructor podium at the centre of these two displays with movable iPad control for the instructor. A secondary wall-mounted iPad provides the same control functions as in the previous two fitness studios.
We also integrated some impactful feature lighting within the wood-panelled ceiling and beside the screens, in the form of RGBW tape which can be controlled alongside the main house lighting. These strips can be used independently from the rest of the studio or using sequences programmed remotely by our Technical Development team.
Ravelin Sports Centre at the University of Portsmouth has a large swimming pool for recreation, classes, and training sessions for which our team provided audio solutions to ensure a safe, enjoyable, and accessible experience. We installed a fully recessed IP-rated audio system behind the modern wood-slat ceiling, creating a well-camouflaged solutions that projects audio and protects the speakers from the high humidity.
Our team also installed an induction loop system in the viewing gallery of the pool, providing hearing assistance to hearing-impaired spectators. We installed a smaller sub-rack in a separate office to house local controllers and a mic system for the pool facilities. This means managers can switch between playing music from a local source, setting up microphones for events, and playing background music during recreational swim time, quickly and easily.
Finally, on the top floor of the building, there is the main multi-functional sports hall where the university sports teams and clubs meet to train. Split into 2 main functional zones, our team integrated 15 high-spec, large speakers suspended above the court ceiling.
These were designed and positioned to minimise echo within the facility, while maximising sound coverage across the space. Here too, our team built a sub-rack for local Bluetooth and AUX inputs which staff can use these to switch between standard background music, a local source, or microphones.
To maximise the effect of all the tech integrations in this facility, our team collaborated closely with the University of Portsmouth and Wates teams. The integration of the recessed ceiling lighting in the studios proved to be the most challenging integration.
Thankfully we love a challenge, and designed the specific solution that could accommodate the modern timber-clad ceiling and fit around the existing systems, hidden from the naked eye.
The Result
The result is an impressive, modern facility that provides members with seamless fitness and wellbeing experiences both for recreation and training. We continue to maintain a strong relationship with the University, providing regular maintenance checks and responsive support.
Today’s health and fitness industry is all about the total experience. That’s why Hutchi’s integrated technologies will raise your facility to another level. Every project begins with a conversation. Talk to us today
We created an integrated audio, visual and lighting solution to help London spin studio, static, create mind-blowing live cycling experiences.
Distributed audio solution
Feature lights
Large scale Philips displays
Spivi integration
Audio reactive graphics
Digital signal processing
Instructor mic bundle
“We found Hutchison Technologies to be a great AV partner. Through the design phase we worked together to produce a plan for an incredible studio AV system. They brought a depth of knowledge and experience that was truly next level.” Ollie Chipp | Managing Director, static
Static
Static London is situated in the upmarket Nine Elms Lane. It is a premium indoor cycling studio for those who are looking to energise their body and mind. Static classes are all-encompassing, with graphics on screen that sync with the studio’s lighting, pulsing and reacting to the music, creating an experience comparable to a night out.
The Vision
Static were looking to create a unique and exceptional experience by offering the best spin classes in the market. To do so, they would equip their uniquely talented instructors with world class equipment and best-in-class AV and lighting.
The Solution
“Hutchison Technologies worked flexibly, allowing us to opt out of aspects that didn’t fit our vision and helped us incorporate bespoke elements and capacity for future upgrades.” Ollie Chipp | Managing Director, static
Our team of engineers installed three Apart Marine speakers in the changing rooms and eight Apart OVO5t speakers throughout the reception area. This allows for brilliant background music to be played whilst members socialise, warm-up and cool-down before and after classes.
In the spin studio, we supplied two 86” Philips Displays on the front wall for displaying the smart training software, Spivi, and mind-bending audio-reactive graphics. This means members get real time performance data and interactive scenery through Spivi, as well as exciting visuals via Hutchison Technologies integrated software.
Our team installed a Martin Audio distributed audio systems with two 12” Martin Audio subwoofers installed in opposite corners to deliver weighty bass, ensuring ultimate vocal and audio clarity through split instructor vocals. With Bose digital signal processing controllers, the solution delivers balanced, impactful and motivating audio throughout the studio.
For the lighting, we integrated fourteen RGBW wash lights and four pin spotlights that point towards a mirror ball, creating a disco vibe when activated. We also installed four UV cannons and hazers to further emulate a nightclub vibe.
The feature lights and AV solution are controlled via a simple and intuitive custom-built iPad interface. The rest of the kit is stowed safely in a locked AV rack, reducing the risk of unwanted tampering.
The result
We are thrilled to have been a part of this exciting project, helping static offer a premium indoor cycling concept that delivers an exceptional member experience.
“The Hutchison Technologies install team was superb and delivered on time, working with and around other contractor teams. Their post-install handover was great. Since the install there have been a few inevitable glitches with a system with bespoke design so many parts, but the support has been admirable in keeping us running and building in redundancy, so we always have a plan B!” Ollie Chipp | Managing Director, static
Every project begins with a conversation. Whether you’re looking to discuss feature lights, high-tech audio solutions or full spin studio setups, talk to us today
Distributed Evoson Audio (including cabinet speakers and subwoofers)
Bose Audio processing
Xensio Digital LED Tape
Forty-degree angled RGBW downlighters
Showtec moving-heads
Haze machine
iPad control system
The Vision
Holmes Place, a premium fitness and wellness concept operating in Europe, were looking to launch a boutique brand of gyms that delivered high-intensity fitness classes to avid fitness fans, based in urban built-up cities. The space was to be distinctive against other city-based studios, and was to offer an energetic experience to members. The team wanted to shake the industry, and make waves by creating a unique atmosphere within the boutique fitness space. Thus, STORM was launched, with their flagship boutique located in central Berlin.
The Project
Our team of specialists were approached to provide a variety of audio, lighting solutions, and control technologies throughout their cycling studio within the boutique. With their vision of a sub-terranean escape and their wealth of expertise within the fitness industry, we provided an outline of how we would approach creating the setup using AV technology. We proposed a series of connected technologies centrally controlled via iPad for ease of access and usability for instructors. We partnered with Energym, a UK-based smart-tech fitness company providing clean-energy-generating fitness equipment, to bring unique fitness and technology solutions to this space.
The Solution
We designed a cycle studio that combined the use of colourful lighting solutions, including Digital LED tape and RGBW downlighters, and powerful fully-distributed Evoson Audio systems. The space is set up in a triangular formation, allowing members to experience a surround-sound setup during classes. Originally used as a cinema, the space had previously been acoustically treated to throw sound, with accompanying high ceilings that allow for echo-control and projected audio. Our team of specialist engineers were able to calculate the most efficient angles for the speakers that would give the best sound experience for members further away from the front of the class.
We combined various lighting solutions to create a frenetic workout environment, that could be both synchronised and manually controlled within the studio. When members first arrive, they are greeted by a unique lighting feature in the shape of a lightning bolt – symbolic of the brand persona. Using metal work fittings that ENSIGN designed, we installed LED lighting strips The feature which was built using extrusions, and was a unique integration to deliver to the studio.
From the doors to throughout the studio, LED strip lights line the walls and ceiling that synchronise with music playing during classes, creating a motivating and energetic atmosphere. Working alongside these effects is an oil-based haze machine which can be set up automatically or manually controlled by instructors throughout the workout.
The spin bikes are positioned across staggered levels from the centre to the back of the studio, and face onwards to the main instructor podium. From here, instructors can control all technologies through a centralised iPad system for maximum delivery and perspective of the classes.
This combination of technologies creates a stimulating environment that inspires members to push themselves within cycle classes. Since the successful installation and launch of STORM Berlin earlier this year, the setup has been very popular amongst visitors, and has literally taken social media by storm with plenty of content being shared showcasing the unique space. We maintain a strong relationship with Energym and STORM Boutiques, supporting in current and ongoing integrations. Our team are very excited to be involved with two very strong partners, and we cannot wait to see what the future holds.
Partner Feedback
“Hutchi were the perfect partner for the STORM project, with them delivering an incredible, immersive experience that perfectly complements the premium, high-spec experience of our RE:GEN rides which feature within the cycle-studio.”
Will Flint, CEO, Energym
Today’s health and fitness industry is all about the total experience. That’s why Hutchi’s integrated technologies will raise your facility to another level. Every project begins with a conversation. Talk to us today
JAB founders, George and Jamie, had a vision to create London’s first authentic boxing experience. Through a host of AV techniques, we helped them create that experience and take their boxing sessions to the next level.
Key features:
Evoson distributed audio system
Digital screens
Moving head lights
UI panels in reception and studio
JAB
JAB is a boxing gym in central London, where members don’t work out, they train. Offering boxing sessions for complete beginners through to seasoned fighters, JAB focusses on transforming their member’s performance to a high level of athleticism.
The vision
With inspiration taken from boxing legends, Jamie and George set out to create the world’s first authentic boxing experience. They wanted to create a space where members would be motivated to train their hardest at every session. Their core values of Authenticity, Passion & Camaraderie helped them shape the vision for their London gym.
The challenge
Jamie and George had several problems to solve.
The studio featured a corridor leading from the reception area to the main class space which they wanted to turn into a ‘ring walk’. This walk should make their members feel they were heading into the fight of their lives.
To help create that authentic experience, they wanted their London studio to feature quality audio. They specified that their instructors had to be heard with maximum clarity over music of any volume.
Additionally, the gym was in a residential area with occupied flats above the gym. Residents could hear the audio clearly from four floors up, so JAB needed a solution that would allow the gym and residents to live in harmony.
The solution
Our team worked with Jamie and George from the outset to ensure we could deliver on their vision.
The audio
We installed a full, distributed Evoson audio system in the gym. PEAKSOUND™ WS8 cabinet loudspeakers were used throughout, with a dedicated set of speakers used for instructor vocals. This duet set-up ensured the highest clarity of speech, without diminishing the intensity of the music.
To ensure maximum audio output with minimum disruption to the neighbours, we worked with acousticians throughout and after the project. This allowed us to tweak the system carefully to find the perfect audio balance, allowing JAB to continue delivering impactful music with their classes.
Class playback
We designed a custom class playback system for JAB, allowing instructors to intuitively create and tailor their sessions.
Six digital screens were installed in the main class studio, which instructors can choose to display a timer, clock, logo, social media or class information. This can be changed at any time through the instructor UI panel to best suit how the instructor wants to run their class.
The ring walk
The ring walk became a core element of the gym. Incorporating video, music and light, it was designed to hype up members before they enter the class. We used a separate audio system to play motivational music, moving head lights for visual stimulus and a digital signage wall to display specially chosen videos.
JAB can start and end the ring walk from the reception desk, or from the instructor UI panel within the studio. The videos that are played on the digital signage wall are easily uploaded by JAB staff via the custom designed web interface. When not in use for the ring walk, the digital signage can show whatever content the JAB team choose.
The result
Using a range of AV solutions, we helped JAB deliver their unique and authentic boxing sessions. Their members now get a boxing experience they can get nowhere else.
Check out our other case studies to find out how we’ve supported more of our clients.
If you’re interested in starting a project of your own or would like some more info contact our experienced team today.
According to the World Health Organisation, today’s society spends more time behind a screen than getting out and being active.
German-based tech company, MultiBall, made it their goal to solve this problem using the power of gamification. A lofty aspiration, which we at Hutchi felt we could get behind.
As a new distributor of MultiBall for the UK, we wanted to show you why we think it is a must for any venue looking to delight their visitors.
How Does MultiBall Work?
MultiBall is the world’s first mixed reality sports and gaming platform. By combining gaming technology and physical activity, it turns any wall into a multisensory sporting arena that’s sure to get you on your feet.
MultiBall consists of a lightweight frame with LED senders and receivers, as well as a speaker and motion tracker. The sensor frame consists of a highly reliable and precise tracking system that detects any kind of ball and players movement in real-time. Paired with a projector or LED panel wall, the MultiBall system is ready to go.
Simply touch the wall to use the menu, pick your favourite game or training module and you’re off.
“With MultiBall’s global success and remarkable scope for customisation, we think our clients will come to see this solution as one of the game changers for their facilities in the coming years. The opportunities are limitless, giving our clients an exciting new way to attract and engage new and existing customers.” Jonny Curley -Director of Sales, Hutchi
All You Need is a Wall
MultiBall takes up very little room and is easy to install on any wall, making it perfect for gyms, schools, retail spaces and hospitality venues with underused areas.
Thanks to a variety of MultiBall models, every indoor and outdoor space can be turned into a mixed reality sports gaming area within 3 hours.
Talk to us today to find out more about MultiBall.
Using MultiBall’s motion tracking technology, all games and modules are focused on improving athletic and cognitive skills. The immersive, time-based gameplay with increasing levels of difficulty and competitive leader boards will keep your members coming back time and time again.
It gets you hooked from the get-go, just like a computer game – but with the benefit of being physically active!
The MultiBall setup can be used for plenty of other applications while not in play. It could serve as digital signage to inform members of events or important information around your facility. Or maybe host a dedicated cinema night on your new bright projection wall or rent out advertising space to local businesses to get an immediate return on your investment.
MultiBall Models
Discover the MultiBall range with models of varying sizes to fit any indoor or outdoor space. All models come with a five-year warranty.
MultiBall Projector
The MultiBall Frame & Projector range suits a wide variety of applications, from entertainment and basic training to all-encompassing training for professional sport.
Available in various models, ranging from 4.09m x 2.9m to 4.75m x 3.5m, and taking up only 14cm in-depth, this is our most versatile, low impact solution for any facility.
MultiBall LED
For bright environments or events, we recommend our MultiBall LED range which boasts much higher brightness and picture quality. With an impact-proof LED screen, it can be set up quickly with no need for surrounding stands.
MultiBall LED is available in four models including indoor and outdoor versions.
Find Out More
Combining gaming technology and physical activity is a fast-evolving sector where the immersive experience is crucial, our integrated technologies will have your customers coming back for more. Talk to a member of our friendly sales team to find out how MultiBall could benefit your venue.
Are you curious about the audio-visual and feature lighting trends that are set to make a splash in 2023? From 3D printing to virtual reality, the world of AV technology is evolving to meet the ever-changing needs of consumers. Here’s a rundown of the top AV and feature lighting trends expected to make their mark in the coming year. Get up to speed on what to expect and be prepared to make the most of the exciting opportunities ahead.
Virtual Reality
Virtual reality has been around for some time and is predicted to become more even prevalent in 2023. This technology allows users to experience immersive environments with the help of special headsets and software. AV companies are taking advantage of this technology by creating virtual reality experiences that are designed to provide users with a more engaging and interactive experience.
Examples of virtual reality being used in AV projects include creating virtual tours of museums, allowing visitors to experience the exhibits in a more interactive way; creating virtual concerts, allowing people to experience a live performance from the comfort of their own home; and creating virtual sports stadiums, allowing people to experience the excitement of a live match without leaving their house.
Motion Tracking & Gesture Control
Motion tracking is also gaining popularity for personal and commercial AV & feature lighting installations. By using real-world movements, users can interact with objects in a virtual space through simple gestures. Motion tracking is expected to be even more common in 2023, and with gesture-based control, it has the potential to create even more impactful experiences.
For example, motion tracking can be used to allow users to control the audio-visual system with a simple wave of their hand. Similarly, gesture-based control can be used to allow users to control various parts of the installation with simple hand movements, such as zooming in and out of a picture or controlling the brightness of the lights. It can also allow members of the public to interact with an installation, adding a hugely engaging factor to otherwise straight-forward projection or visual display pieces.
Curved Video Walls and Bespoke Displays
Curved and bespoke-shaped video walls create a visually stunning effect, providing a more immersive experience for viewers, and are becoming an increasingly popular option for large-scale installations. LED displays offer a number of advantages over video walls and projection when it comes to creating bespoke displays.
LED displays are more energy-efficient, have a longer life, boast a higher contrast ratio and come in a wider range of colors. Plus, they can be configured to fit any space, giving you even more design flexibility and creative freedom. As such, LED displays are expected to be even more prominent in 2023 for AV professionals looking to create unique and engaging content for their customers.
Augmented Reality
Augmented reality could also be popping up in more commercial installations. This technology allows users to experience 3D visuals that are overlaid onto their environment, creating a more immersive experience. AV companies are taking advantage of this technology by creating augmented reality experiences that are designed to provide users with an enhanced viewing experience. Sectors like retail, art exhibitions, and event management in particular are likely to see this technology become more available for them.
3D Printing
3D printing is a revolutionary technology that is already making waves in the AV and feature lighting industry. This trend is predicted to become even more prominent in 2023, as more AV companies incorporate 3D printing into their designs. 3D printing allows for complex designs to be created quickly and cost-effectively, making it an ideal choice for AV professionals looking to create innovative and unique products.
Examples of 3D printing being used in AV lighting designs include creating custom fixtures, unique shapes, and intricate designs. 3D printing can also be used to create components that are too small or complex for traditional manufacturing processes. This technology is ideal for creating bespoke solutions that require one-off parts, without hiking up the price of manufacturing. Additionally, 3D printing has the potential to reduce costs and waste, as it eliminates the need for traditional moulding and machining.
Smart lighting
Smart lighting is increasingly being used in commercial applications such as offices, retail spaces, and hospitality venues. It is set to continue its popularity in 2023, with features that offer improved energy efficiency, customisable lighting designs, and automated scheduling. Smart lighting can be tied in with other audiovisual technologies to create a more immersive experience for customers and employees alike.
Examples of smart lighting products include RGBW pixel strip lights, Bluetooth mesh lighting systems, intelligent lighting controllers, and smart lightbulbs. RGBW pixel strip lights are a great option for creating customisable lighting designs, as they allow users to control the color, brightness, and intensity of the lights.
Additionally, Bluetooth mesh lighting systems are great for large-scale installations, as they allow users to wirelessly control lights over a wide area. Intelligent lighting controllers make it easy for users to remotely program and control their lighting systems. By combining these with gesture-based control or other control solutions, you can create a truly forward-thinking AV and lighting setup.
The AV and feature lighting industry is constantly evolving and adapting to the changing needs of its users. With the emergence of new trends, 2023 is poised to be an exciting year for AV and feature lighting. From 3D printing to virtual reality, the possibilities are seemingly endless. By taking advantage of these trends, businesses in all industries can hugely impact their brand and customer experiences. Talk to us today to find out how you can transform your space.
