Insight

Introducing… Hutchi. Our fresh look and website debut

You may have noticed something different about us. We’re looking new and shiny. That’s because we’ve just launched our revamped website, hutchi.tech, unveiling our modern brand identity, and we’re so excited to share it with you. Switching from ‘Hutchison Technologies’ to ‘Hutchi’, the new name marks a significant milestone in our evolution.

Let’s go back to the start. We were launched in Dundee, Scotland by Bruce Hutchison in 1991, who was soon joined by brother Mark to form a family business that shared a vision to make life simpler through technology. Now with more than three decades in operation, we’ve become synonymous with the creation of integrated technologies that make spaces work better for people.  

Today, there’s hardly any technology we don’t know our way around. We design and build sustainable, integrated technologies that make spaces work for people. We engineer light, sound, access, networking, connectivity, and more. And we make everything talk to everything else, creating seamless integrations that work from day one.

We take a holistic, customer-based approach, and that’s what our brand refresh represents. The new and improved website gives visitors a comprehensive overview of the services we offer, while highlighting the impact our technological integrations can have on the human experience of a space. It also better showcases how we can make spaces work better for specific sectors, showcasing case studies that allow you up close and personal with some of our projects.

Already nicknamed ‘Hutchi’ by many of our team and existing customers, the new name shows our dedication to delivering a personal support and unique expertise to our customers. And our rebranding wouldn’t be complete without a new tagline; “Made for people”. Whether that’s “technology made for people”, “experiences made for people”, “solutions made for people” – it highlights the human factor we keep front and centre when designing and delivering our solutions.

Many of our customers recognised us by our signature blue branding, so we made sure to include a strong blue in our new brand identity. This new blue is updated to be more electric and exciting, inspired by the vibrant blues we often use in our lighting designs or on LEDs on our data racks, and symbolises the fresh outlook for the brand.

We are in the process of changing our email addresses to @hutchi.tech, but not to worry, we’ll still receive your emails to our @hutchison-t.com email addresses as well as we transition. So that means you get to enjoy the beautiful new visuals, but don’t have to update your address book just yet!

The brand refresh and the website were delivered by nine.nine.nine design in cooperation with our internal teams.

Mark Hutchison, Technical Director at Hutchi, expressed his enthusiasm for our rebranding journey, stating, “We are excited to announce the launch of our new website and brand to our valued customers and partners. The transition to Hutchi demonstrates our passion for dynamic growth, reinvention, uniting, and remaining at the forefront of what we do. Standing still is never an option for Hutchison Technologies, and Hutchi will continue to propel us forward. This marks an important milestone in our company’s history.”

We invite you to explore our new website and discover the innovative solutions and services we offer. For more information, visit hutchi.tech.

About Hutchi

Hutchi is a new brand name by Hutchison Technologies, a technological integrator company dedicated to delivering cutting-edge solutions and services to customers across various sectors. With a focus on innovation and customer satisfaction, Hutchi leverages technology to enhance user experiences. Our team leverages expertise across disciplines, including audiovisual, lighting, access control, networking & connectivity, and technical design, to develop and deliver bespoke solutions for customers across a broad spectrum of industries.

For media inquiries, please contact Marketing@hutchison-t.com.

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Ready to discover how you can enhance your space? Speak to our team today.

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