Dundee, Scotland
The Opportunity
We’re seeking a creative, quick-learning, and innovative Digital Marketing Executive to establish and enhance our digital brand credibility and awareness. You will drive brand growth and lead generation through innovative strategies and compelling content, executing marketing campaigns across all relevant channels to expand our reach and support our lead generation pipeline within a dynamic and collaborative environment.
Who we are looking for
We are looking for people who have an interest in technology, are passionate about building great relationships, and enjoy thinking beyond the norm to deliver exceptional solutions at unparalled quality.
The Digital Marketing Executive will establish and enhance the company’s digital brand credibility and awareness to expand our reach with prospects and customers. You will execute the Marketing strategy and digital campaigns across all relevant channels, including website traffic optimisation, email marketing, social media management, google ads, SEO, content marketing, and event support. The aim is to drive growth in our lead generation pipeline.
Main Duties
- Increase audience size, engagement and content distribution to promote lead generation, through impactful management of social media platforms across our brands
- Increase brand awareness through the targeted management of activities within the approved budgets
- Increase website traffic through active website management including updates, email campaigns, and other digitally themed marketing activities
- Contribute to and deliver the marketing strategy for digital activities that support departmental objectives and aims to increase company revenue
- Content creation to increase the company’s products’ search rankings through case studies, blogs, and thought leadership articles, as well as to develop content for our social channels, website and printed materials for events.
- Create and produce digital content, including video and photography, to enhance brand presence across various platforms, such as social media, the company website, and promotional materials
- Organise and participate in both in-person and online event
- Maintain clear lines of communication with internal sales, projects, and tech development departments to identify exciting new projects that we can maximise for our marketing activities.
- Carry out weekly and monthly social reporting and analysis, using these to support a continuous improvement in the quality and performance of our digital activities.
- Create regular email campaigns to support our customer communications, and lead generation campaigns.
What you’ll need to be successful in the role
- Minimum of 2 years in B2B digital marketing, with proven expertise in social media management, SEO, Google Ads, and content creation.
- Proficiency in Adobe Creative Suite, Google Analytics, Meta Ads, and strong copywriting abilities.
- A creative and innovative mindset with a quick learning ability, and a passion for developing and executing effective marketing strategies.
- Strong communication and collaboration skills to work effectively within a dynamic, team-oriented environment.
- A solid understanding of digital marketing best practices and trends, with the ability to analyse data and adapt strategies for optimal results.
Advantageous
- Advantageous skills include graphic design, photography, videography, and audio production.
- Recognised digital marketing academic background
- Digital marketing agency experience
- Eagerness to learn and build a career in marketing
What we offer in return
- A collaborative and agile working environment with high levels of autonomy
- A competitive salary
- Group life insurance
- Defined contribution company pension scheme
- 32-days paid holiday
We design and build sustainable, integrated technologies that make spaces work for people. We engineer light, sound, access, networking, connectivity and more. Wherever people come together to work, learn, stay or play, we can take care of the technology that makes the experience work brilliantly. Over the past 30 years, we have built a strong reputation, and are the current market leader in the health and fitness sector. Now we are looking to spread our services to industries far beyond.
Please send your CV to careers@hutchison-t.com for consideration in the first instance.
Hutchi by Hutchison Technologies is a fast-growing Scottish technology company with an international reach. We deliver premium audio–visual solutions to leading fitness and health operators, retail brands, hotels and much more.