In the ever-evolving landscape of hospitality, where customer experience reigns supreme, the totally integrated automation of cutting-edge technologies has become a game-changer for hotels, restaurants, and bars. Gone are the days when a comfortable bed and good food were enough to satisfy guests; today, it’s all about creating memorable experiences that delight all the senses. Let’s look at the role technology integrations play in the hospitality industry, and explore how different types of businesses can utilise features like architect design lighting and resource in the form of acoustic consultants to wow their guests.
Hotels are no longer just places to stay; some have transformed into meticulously designed escapes that promise an immersive experience from check-in to check-out Perhaps they’re met by the gentle scent of sandalwood and soft warm lighting as they descend into the hotel’s spa facilities, where the staff greets them by name thanks to the automated notification triggered by the geotagged keycard scan. This not only sets the tone for the guest’s stay, but also creates a lasting first impression. Moxy, a brand of affordable boutique hotels, offers a stylish twist with its contemporary interior design and use of technology to create a luxurious ambience for guests. Jewel tones, spotlights, professional audio, and a welcome from the iconic fuchsia LED sign, guests know what to expect from their visit – for a fraction of the cost.
In-room entertainment has also undergone a transformation with the integration of smart TVs, streaming services, voice-activated controls, and even in-room fitness classes. Guests can personalise their stay at the touch of a button; from adjusting room lighting to playing their favourite playlist on professional quality sound systems.
Modern access control systems, such as car park barriers, QR code scanners, key card entry, and flow monitoring can all be integrated into your guest journey, to allow for a secure stay and up-to-date data control. This means that your guests can enjoy their visit comfortably and safely.
When it comes to restaurants, AV technology has become ingrained in the modern dining experience. Digital menu boards not only showcase mouth-watering dishes but also allow for dynamic updates based on availability and seasonal offerings. Interactive table displays or table-top QR codes can provide additional information about the menu items, enhancing the overall dining engagement. EBONY, a Dubai-based interactive restaurant, has taken its dining experience to another level by using table-top sized tablets for customers to order on, watch their meal being prepared, and of course – eat upon. Whilst tablet-based ordering has become increasingly popular over the last few years, this application is unique in allowing customers to experience their whole dining journey using the technology, revolutionising premium cuisine technology.
In many fast-food settings, the whole ordering process has been automated through touch-sensitive displays, allowing the staff to focus on the preparation and delivery of food.
When it comes to atmosphere, ambient lighting and soundscapes can be synchronised to create a specific mood, whether it’s a romantic dinner setting or an eclectic vibe for social gatherings. Architect design lighting manupulates a combination of natural and electronic light to enhance experiences, and is becoming prevalent in the dining scene. From LED lighting strips to spotlights, some avant-garde establishments have even adopted projection mapping to transform dining tables into dynamic canvases, offering a multisensory feast for diners.
Bars and clubs, with their lively and dynamic nature, thrive on the crowd’s energy but often coast on the wings of impactful tech. AV technology takes centre stage in enhancing these spaces, offering a range of possibilities. LED screens behind the bar or DJ booth can display custom visuals or live social media feeds, connecting and fostering a sense of community.
Professional, powerful audio systems equipped with advanced acoustics and spatial sound technology ensure that every beat is felt, creating an energetic experience. And for those slower, cozy nights, where the jazz plays on and on, or the band plays their favourite acoustic covers, a tailored sound installation by a professional acoustic consultant can ensure the music still resonates in just the right way.
Powerful lighting installations like blacklights, moving heads, and programmed LED strips add impact where screens are unviable. Some bars have even embraced interactive installations, allowing customers to participate in creating visual displays or even controlling aspects of the music playlist through mobile apps, using customised software. Experience-centric bars are utilising powerful audio and visual solutions via a totally integrated automation in a bid to create the most memorable night out possible.
The applications of AV technology differ across these venues, adapting to the unique needs of each venue and their visitors. While hotels focus on creating a seamless and personalised stay, restaurants aim to blend technology with atmosphere and convenience, and bars thrive on the synergy of audio and visuals to amplify the nightlife experience.
Integrating AV technology is no longer a luxury but a necessity for hospitality businesses aiming to stay ahead of the competition Looking ahead, we can see that technology will continue to impact how we eat, sleep, and revel in entertainment.
It all starts with a conversation…
Is your hospitality venue in need of a little revamp? Are you the newest bar, restaurant, or hotel on the scene considering audio, visual or lighting solutions that can help you to stand out from the crowd?
Whether you’re looking to discuss architect design lighting, speak to an acoustic consultant or find out how you can deploy a totally integrated automation to optimise guest experience, get in touch with the Hutchison Technologies team today.
Bringing modern solutions and innovative technology to traditional aesthetics at Glengoyne Distillery
Glengoyne Distillery, nestled on the outskirts of Glasgow, is a renowned producer of premium whisky and spirits in the heart of Scotland. Amongst the standout features are the immersive experiences delivered through guided whisky tours, set against the picturesque backdrop of the local hills and glens.
The team at the distillery approached us through our showcase campaigns on social media, seeking to upgrade their visual and connective system in order to blend with the traditional, sleek setting of their visitor experience centre.
Glengoyne had an existing visual system for presenting videos and information during tours within their comfortable relaxation area. However, the system was outdated and was frequently disrupted by display issues. It was time for a sleek, modern upgrade that seamlessly integrates with the room’s aesthetic and is user-friendly for onsite employees. Our task was clear: to enhance the guest experience through innovative technology solutions that did not distract from the tours and the traditional setting of the room.
Working closely with the distillery’s team, we replaced the outdated screens with two commercial-grade 65” Samsung screens – blending into the space with architecturally trimmed white frames. These screens, resembling framed pictures, elevated the room’s ambience while delivering superior video quality.
To streamline operations, we installed a Brightsign Unit – a commercial signage media player – for easy content management and playback. This dedicated unit eliminated the need for cumbersome laptop connections, allowing employees to access and upload content effortlessly from anywhere within the network. Additionally, we connected a Bluetooth system for direct input from users’ mobile devices into a pre-existing audio setup – ensuring a smooth sound experience.
What sets this project apart is the discreet yet powerful and innovative technologies that are woven into the space. While the setup may appear minimalist, its functionality and connectivity offer truly immersive experiences for guests.
After installation, our team trained the onsite employees at Glengoyne on the new systems’ capabilities. Through these comprehensive sessions, we ensured that the client was fully equipped to maximise the potential of combined solutions.
Following the successful integration, we maintain regular communication with Glengoyne’s team, providing ongoing support and assistance with maintenance as needed. Our collaboration with the distillery was a testament to our commitment to bringing modernity to the most traditional spaces. Our team thoroughly enjoyed this experience, and we cannot wait to get started on similar projects.
Get in touch to find out how you can generate immersive experiences by implementing integrated technology solutions, and cerate the ultimate visitor experience.