Case Studies

Urban Fitness

Health & Fitness
An Urban Fitness gym entrance.

URBANFITNESS – founded by a love for the great outdoors, and the desire to create an inclusive atmosphere to support member training for everything from a 5k to an Ironman!

The vision

Urban Fitness founder Charles had a vision to create a gym based on the principle of marginal gains. They looked to use the latest kit complimented by engaging audio-visual systems.

The project

Urban Fitness needed an end-to-end solution that covered everything from the cabling to experienceable elements the members interact with. Situated in the basement of a Grade II listed building the audio was limited and capped as per the results of a sound test. We had to deliver an audio-visual solution that delivered the impact that Urban Fitness dreamed of while working around the location challenges.

The solution

We worked with Urban Fitness from the conceptual stage to bring their vision to life.
 
The flagship site at Aldgate and a second site at Chancery Lane were fitted out with an end-to-end solution from card reader integrated turnstiles to complete audio coverage across the spaces. The site features an exciting cycle studio with a large screen to display Les Mills exercise content through FitBox Virtual system.

Chasing tape feature lighting was used to create an impression of forward motion in the cycle studio, giving members the motivation to push harder.
 
As part of their gym’s vibe to feed into the principles of marginal gains, the team change the lighting according to the time of day: in the morning they opt for a cool blue light to wake members up, in the afternoon, to hit that lull period, a display of feature and effect lighting beams across the gym walls to inspire their members as they aim for a more intense workout.

The result

“We would always go back to Hutchi based on the quality and we know that they’ll see any issue through right to the end and we’ll get the product that we really want.”
Charles Tantrum, Director, URBANFITNESS

Challenging the norm of HIIT boutiques, URBANFITNESS presented us with a blank canvas to design and install the full works for their new gym concept. We have been delighted to be part of their growth from idea to conception.

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